Part 1: This ad is for toothpaste and mouth care company, Colgate. "Smile with Strength" is meaning that your teeth will be strong if you use Colgate. The lady pulling a cloth through her teeth is showing her teeth are strong from using Colgate products. Products like these are important to everyday life because many people like to have good hygiene and use toothpaste, and mouthwash to do so. This ad satisfies the need to have nice white teeth. Under Abraham Maslows' hierarchy it falls under the safety needs and the health section. This ad is for Heinz, a food and condiment company. They have it as a bottle of ketchup, but made out of sliced tomatoes. The words “No one grows ketchup like Heinz” says that all the tomatoes come from the ground, and are grow rather than fake ingredients. This is implying that Heinz’ products are made from real ingredients, specifically their ketchup is 100 % real tomatoes. Many people globally use ketchup on a regular basis, and them seeing this ad, and realizing that real food is going into this product may prompt them to purchase this product. Under Maslows’ hierarchy this falls under physiological needs, including air, water, and food. Part 2:
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Question: Can Levi the Golden Retriever make noise when given the vocal command “Speak”? Background Information: Operant Conditioning. Hypothesis: Our hypothesis is that Levi will successfully complete the given task of making noise upon given the command “Speak”. Materials: 1 dog some treats materials to record data such as computer or pencil and paper *NO ANIMALS OR HUMANS WERE HARMED DURING THIS EXPERIMENT, WE EXHIBITED AND FOLLOWED BOTH THE APA AND CPA GUIDELINES* Method:
Results: Overtime we could see a progression Levi’s understanding of the command “Speak”. When starting the experimental week, levi showed no sign of the desired response. But as we progressed with our experiment, Levi started to understand “Speak means treat”, and this lead to positive progress. On the 5th day, Levi was able to speak on his own when given the command, without the need for reinforcement. Analysis: Based on operant conditioning principles, we can alter Levi’s behavior by adding or taking away a rewarding stimulus. As different stimuli have different effects, we decided to use dog treats as our reward stimulus for this experiment. Dog treats are an icon when trying to train dogs. It’s similar to training children with the use of candy. Levi’s desire for the treat overcame his desire not to speak, thus leading to Levi’s following the command given to speak, and he was rewarded with dog treats. Conclusion: Our experiment was able to prove our hypothesis to be correct. Levi was able to speak on command! Sources of Error: Levi was easily distracted by many experimenters in the room. We could have been more efficient if we had only one experimenter in the room at a time (Myself and Ollie take turns testing). Despite these minor hiccups, Levi was able to “Speak” with the command. Questions for Further Investigation:
Big Man on Hippocampus - Memory Assignment
Justin LeRose In Season 8, Episode 10 of the popular animated sitcom “Family Guy”, Peter Griffin, one of the main characters suffers a blow to the head while arguing with Richard Dawson who hosts the game show “Family Feud”. After this incident, Peter can no longer remember who he or his family are, and what he was doing moments before. This is known as having amnesia, and this can be caused by brain damage, disease, or psychological trauma. (Gazzaniga,Ivry,Mangun, 2009). Peter has specifically Retrograde Amnesia which is the inability to recall memories before the onset of amnesia, such as who his family members and friends are. Retrograde is usually caused by head trauma or brain damage, this is accurate in Peter’s case. (Schacter, 2009). Studies also show that amnesia is associated with damage to the medial temporal lobe, and in association, to the CA1 region of the hippocampus. (Lerner, 2008). The title “Big Man on Hippocampus” is a play on the common phrase “Big Man on Campus”, but with campus changed to Hippocampus, referencing Peter’s amnesia. (MacFarlane, 2010) Once Peter regains consciousness, Lois, Peters wife, tries to introduce him to his children and his family friends. Patients that suffer from Amnesia still retain substantial intellectual, linguistic, and social skill despite suffering impairments in recalling information previously known. (Schacter , 2009) An example is Peter still knows how to have a conversation and walk, but cannot determine what kitchen utensil is what. Lois also teaches Peter how to be a husband, but Peter not having his memories prompts him to live life as a bachelor. This causes conflict and Lois and the Kids leave the Griffin household. Quagmire, one of Peter’s close friends finds out of Lois’ marital problems, he jumps on the chance at starting a relationship with Lois. (MacFarlane, 2010) Earlier that day Peter was walking down the street, and Ernie the Giant Chicken is doing yard work, sees Peter and says hello. Peter not having his memories does not remember who that is. This pushes Ernie to hit Peter with his yard tools, giving him his memory back with one hit, then losing it again with another, and continues with this pattern. Peter got lucky and was hit with an odd number of tools, thus Peter regained his memories in full. Brian, the family dog, notifies Peter of what Quagmire was up to, and Peter, with his memories back, confronts Quagmire. Lois and the children move back into the house and everything goes back to how it was, 30 minutes prior. (MacFarlane, 2010) Many cartoons are riddled with errors involving realistic attributes, Family Guy is no exception. First and foremost, curing amnesia by applying more trauma to the brain is the worst idea, but for some reason many shows use this as the method for characters to regain memories. An example is “The Muppets take Manhattan”, where Kermit the Frog is hit by a taxi and suffers amnesia. After some time Miss Piggy is upset with Kermit for mocking the fact a frog and a pig could ever have relations, so she hits him. Once Kermit regains consciousness from the second blow to the head, he is cured. In reality, the second blow would not cure, it would cause much more severe damage that can then lead into a more permanent state of amnesia, or become fatal. (Hammond, 2013) "20th Century Fox – Fox In Flight – Family Guy". 20th Century Fox. Archived from the original on 2011-07-11. Originally aired 2010 -01-03.Retrieved 2018-03-12 Hammond, C.(2013-10-15). Can a bang on the head cure Amnesia. Retrieved from http://www.bbc.com/future/story/20131015-a-blow-to-the-head-cures-amnesia (Retrieved on 03-13-18) Amnesia. Retrieved from https://en.wikipedia.org/wiki/Amnesia |
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